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LSU Tiger TV's most successful fundraiser
coordinated by a team of three in 2024. This page explores my part in creating a marketing experience that lasts.
Square Social Media
$20,500
fundraised for LSU student journalists in 2024.
The highest Tiger TV has ever raised in its history–more than doubling our goal.
Branding
All original assets, graphics, flyers, and videos were created by me to ensure consistent event branding.
Main Logo Variants
Stretched Logo With Partnered Branding
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Icons
2024 Theme
Animated Logo
Branding
Fan Favorite Challenge
Social Media Promotions
"Fan Favorite Challenge" - Get to Know the Bands!
I took charge in organizing, filming, writing, editing and designing these promotional social media videos. It was an exhilarating journey of creativity and teamwork!
Square Social Media Promotions
I’m proud to showcase this trial-and-error collection of social media graphics. As you explore the list, you'll see my evolution in creating engaging graphics for our target audience.
Square Social Media
Vertical Social Media Promotions
Vertical Social Media
Extra Marketing
Extra Marketing & Branding
Event Planning Strategies
Follow Us For a Cup!
At the event entrance, we advertised that by following @lsutigertv on Instagram, attendees could score an exclusive drink discount just by showing their Battle of the Bands cup. This gained us over 500 new followers in 24 hours.
Presale Tickets
Our amazing Tiger TV staff and bands took on the challenge and by selling tickets through their own unique discounted presale links. Thanks to their hard work, we raked in an incredible $14,000 in presale cash and significantly boosted event awareness.
Cover All the Bases
Choosing the right date and time for the Battle of the Bands was vital for the fundraiser's success. We advocated for a date aligned with a major sporting event, and a date clearly emerged—the first game in the 2024 LSU vs. Florida baseball series, guaranteeing a surge of fans in Tigerland.
After-Party Podcast
It was crucial to have hosts who could captivate a crowd and resonate with our audience, and our freshly piloted podcast hosts took action. In the week following Battle of the Bands, we invited the lead singer of our winning band to guest star on The Purple Room podcast. This not only bridged our audience back to Tiger TV's content but also resulted one of the most engaged-with podcast episodes to date!
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